“Digital nomad” sounds like the quintessential dream job: travelling the world armed with little but a laptop and the essentials, making your own schedule in a foreign coffee shop or while sipping cocktails on a beach, hopping from destination to destination as you cross yet another country off your bucket list. However, as is often … Continue reading Becoming a Digital Nomad: Working From Anywhere (And How to Get There)
Brand Strategy Overview Before you can really dive into your visuals, you need to take a more holistic view of your brand. It’s not just about your fonts, colors, and logo, after all, as important as those things are. The foundation of your brand is who you are, what you stand for, and who you … Continue reading How to DIY a Stunning Visual Brand for All Your Online Business
We have some top tips for the independent hotelier. Trying to keep on top of competition while dealing with the issues of attracting new guests and making their stay a fantastic experience plus one that is profitable to you, is not a small task. 1. Competitor analysis needs to be accurate, consistent and timely. If … Continue reading 5 Top Tips for Independent Hoteliers
You may have heard of digital transformation, digitalisation, digital disruption but what does it mean? We encounter it in our brand marketing every day with clients and our own business. Things are happening faster and larger scales, and no doubt your organisation has or is encountering this. It’s no surprise that a significant advancement in … Continue reading Digital transformation, digitalisation, digital disruption but what does it mean?
Instagram has surpassed Twitter in its number of average monthly users, and with visual content now king and it’s now time for you to reconsider your Instagram strategy. Instagram and the hospitality industry are a perfect pair. Instagram presents the perfect opportunity to market your hotel in a subtle but seriously effective way. So how … Continue reading Instagram for hotels – 3 top Tips