Hotel Reputation Management

Across all segments of the hotel industry, a high online reputation means you are exceeding guests’ expectations, which will enable you to increase average daily rates (ADR). SWC Online Reputation Management solutions allow you to: Leverage online reviews leading to increasing revenue Improve your ranking with review sites & Online Travel Agents (OTAs) Outperform your competitors Key … Continue reading Hotel Reputation Management

Digital transformation, digitalisation, digital disruption but what does it mean?

You may have heard of digital transformation, digitalisation, digital disruption but what does it mean? We encounter it in our brand marketing every day with clients and our own business. Things are happening faster and larger scales, and no doubt your organisation has or is encountering this. It’s no surprise that a significant advancement in … Continue reading Digital transformation, digitalisation, digital disruption but what does it mean?

Instagram screen shot

Instagram for hotels – 3 top Tips

Instagram has surpassed Twitter in its number of average monthly users, and with visual content now king and it’s now time for you to reconsider your Instagram strategy. Instagram and the hospitality industry are a perfect pair.  Instagram presents the perfect opportunity to market your hotel in a subtle but seriously effective way. So how … Continue reading Instagram for hotels – 3 top Tips

The Meaning of Innovation

The Meaning of Innovation!

For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for innovation are created by environmental changes which generate new customer needs or make possible better solutions to current needs. The continual changing environment creates opportunities for innovation in a … Continue reading The Meaning of Innovation!